CLIENT- Greenside Design Center
PRODUCT- Street Furniture (Advertising Project)
PROJECT BRIEF- To create 3 creative outdoor ads for 3 different brands by finding inspiration from an existing creative outdoor ad.
TARGET AUDIENCE- People of all ages who find an interest or have loyalty to any of the 3 brands.
CONCEPT- I found inspiration from an ad on the aeroplane window. It had an interactive element to it and that is what I have incorporated in my ads. My ads are based around the reason for seeing the sky when the shutter is open and links the products to the viewers experience.
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| Ad for the Twinsaver brand advertising the new pocket pack design. |
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| Ad for the Levi's brand to market the brand. |
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| Ad to introduce the new Maybelline longer lasting lipstick. |
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| An artwork to create awareness of visual pollution and the seriousness of it. Just something extra to ensure that our ads were executed to full potential. |
that is awesum! buuuuuut... how about a qr code on a street poster? interactivity will actualli be driven by the fact that some1 can scan it with their fone camera and be directed to the advertisers website in an instant to read up about the product. that can track usage and interest, and as good as ur idea is.... the element of interactivity must correspond directly to user information and usage.
ReplyDeletevery well done though! its brilliant!
Yes but to justify the project, we had to take inspiration from an existing creative outdoor ad. Street pole ads aren't creative in the sense that we were looking for and they are mainly based for those in moving vehicles which makes the time span of the punch line very short and I don't find inspiration in street pole ads. The qr code idea is good but the execution could be better than a street pole ad
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