CLIENT
Greenside Design Center
PRODUCT
Stop & Stare (Art Direction & Stop Frame Animation Project
PROJECT BRIEF
Using a sound clip and portraying the message within it we had to conceptualise a story and create a video using 720 photographs.
TARGET AUDIENCE
People of all ages who find an interest in the judgements that society makes as well as people who pass these judgements.
CONCEPT
I used Adele- Set Fire To The Rain and the words "theres a side to you that I never knew" as the inspiration for my message. Women are expected to be very feminine, upright and stylish and this lady wants to prove that even though she is a women, she does not feel comfortable in the feminine shoes that society thinks all women should wear. She goes through various pairs of shoes to find her identity and in the end she fits the all stars on which suit her personlity. She proves that she can still be a lady and comfortable in her own style which is the other side to her.
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