Street Furniture- (Advertising Project)

CLIENT- Greenside Design Center

PRODUCT- Street Furniture (Advertising Project)

PROJECT BRIEF- To create 3 creative outdoor ads for 3 different brands by finding inspiration from an existing creative outdoor ad.

TARGET AUDIENCE- People of all ages who find an interest or have loyalty to any of the 3 brands.

CONCEPT- I found inspiration from an ad on the aeroplane window. It had an interactive element to it and that is what I have incorporated in my ads. My ads are based around the reason for seeing the sky when the shutter is open and links the products to the viewers experience.

Ad for the Twinsaver brand advertising the new pocket pack design.

Ad for the Levi's brand to market the brand.

Ad to introduce the new Maybelline longer lasting lipstick.

An artwork to create awareness of visual pollution and the seriousness of it. Just something extra to ensure  that our ads were executed to full potential.

Project 8: STOP & STARE (ART DIRECTION & STOP FRAME ANIMATION PROJECT)

CLIENT

Greenside Design Center

PRODUCT

Stop & Stare (Art Direction & Stop Frame Animation Project

PROJECT BRIEF

Using a sound clip and portraying the message within it we had to conceptualise a story and  create a video using 720 photographs.

TARGET AUDIENCE

People of all ages who find an interest in the judgements that society makes as well as people who pass these judgements.

CONCEPT

I used Adele- Set Fire To The Rain and the words "theres a side to you that I never knew" as the inspiration for my message. Women are expected to be very feminine, upright and stylish and this lady wants to prove that even though she is a women, she does not feel comfortable in the feminine shoes that society thinks all women should wear. She goes through various pairs of shoes to find her identity and in the end she fits the all stars on which suit her personlity. She proves that she can still be a lady and comfortable in her own style which is the other side to her.

Bootcamp

In the first week of college we had to endue a bootcamp entailing all the steps/ rooms of design to refresh our memory and remind us why we love it. We had to create a logo for ourselves encapsulating our personality along with our design style. I feel that creating an identity for ourselves helped us realize what our purpose is and what we want from it. Although I feel that this was useful, I would have like to be reminded more about the rules and steps of design to help us get into gear for the gruelling year that lie ahead us.

Project 6 - A-Z (Typography Project)

The complete typeface including numbers and 3 punctuation marks



The typeforms in the test sentence in various font sizes to test its readability

CLIENT
 Greenside Design Center
PRODUCT
A-Z (Typography Project)
PROJECT BRIEF
Using inspirational forms around us as well as simple shapes to create a unique typeface but still sticking to the typeforms as we know it.
TARGET AUDIENCE
Those looking for a unique font for invitations and posters. Music lovers and people who work in music because the font almost looks like music notes.
CONCEPT
This is a funky, yet traditional typeface where I used the circle as a basis for it. I wanted a flowy typeface with a hint of a serif to give it a feminine touch but at the same time be neutral to the sexes. I named it cleftic after the clef music note because of the typafaces musical form and nature.

Project 5 - Copy Cat (Editorial Project)

Design of a pamphlet insert of a magazine



Design of an interactive double page spread article in a magazine

Design of an interactive double spread in a magazine

CLIENT

Greenside Design Center

PRODUCT

Copy Cat- (Editorial Project)

PROJECT BRIEF

Making use of inspirational designs to inspire a better, different and more creative editorial design.

TARGET AUDIENCE

This is aimed at avid magazine readers to those who seldom read. The designs are meant to capture the reader and make them interested and excited.

CONCEPT

The designs are interactive with various folds and eye catching colours to make the reader interested and excited to see what else there is to the design.



Project 4 - Photo Farm(Photography Project)

Fine Art Food- Making food look appetizing

Smoke- Using smoke images and adding colour to create images

Postarize- Unusual effect of photographs of clear objects

Water Drop- The perfect timing.

Torch- Using a torch to create images and adding colour to exaggerate the form

Rule of Third- Having the focus in the rule of thirds

Chosen Effect- Accentuating the beauty of water drops on flowers

CLIENT

Greenside Design Center

PRODUCT

Phot Farm- Photography Project

PROJECT BRIEF

Applying creative thinking to get unique and professsional photographs. To also learn photographic tips and terms and apply them to get professional photographs.

TARGET AUDIENCE

People who are into photography. Home owners who want something to fill the empty space on their wall. Art or photography studios who sell photography pieces to the public.

CONCEPT

To use a conventional camera but applying the tips and terms learnt to get professional photographs. Using household items and the surrounding environment was the subject of the photo but made to look unique and professinal.

Project 3- iDesign er

Greenside Design Center

PRODUCT

iDesign er - iLingLingz.

PROJECT BRIEF

Conceptualise something you would

most likely need in a design emergency

and then create packaging to suit the product

as well as reflect the Apple brand.

TARGET AUDIENCE

Designers of all ages who require help in

design emergencies with computer work

using the various Adobe programs.



CONCEPT

Asian dolls who help with six Adobe programs

in design emergencies. These dolls take over

and complete your computer work when you

need them to. The package is designed to make

the LIngLings look like six eggs. The LingLings

are in full view to the customer showing them

exactly what they are buying.

A photo of one of the Ling Lings

A close up showing the logo

A photo of the complete packaging

 

CLIENT

Project 2- Charcater Identity & Symbolic Evolution

Project Brief

To recreate a movie title and 3 of its characters, making it better, different and more creative. Creating a new identity for them but still sticking to the movie theme.

TARGET AUDIENCE

People of all ages who are into fairytales, magic and non-fiction. For those who like to believe in the untrue or find comfort in it.

CONCEPT

I chose the movie Mary Poppins. I changed the title to Supercalifragilistic, Mary Poppins to Nanny Poppins, Bert to Charlie and Jane to Emily. I used the magical and fairytale theme of the movie along with key elements or objects of identification to successfully create a Logo for each the movie (Supercalifragilistic), Nanny Poppins, Bert and Emily.

Type Book Project

PROJECT BRIEF

My concept- Natural beauty- using images to display the emotion of the quote/ text and using it in conjuntion with a typeface. Elegance and flow are also two elements that are common in each double page spread.

 These are the final designs for the first project which was a typography book.

To create/ build a strong relationship with typography in order to communicate a message successfully, taking into account its environment.

What is Design

Design uses an emotion, creativity to successfully communicate an idea using life’s experiences as a major influence and inspiration. It also involves the execution of creative thinking and ideas using life experiences and associations. Design is about communicating effectively. It is about understanding by using visuals.

The design process is like driving a car, and starting the car is the first step. This is the visual I see when I am asked to think about design and its processes. Application, knowledge, judgment, understanding, skills (and materials), are the main tools in design, likewise the main brain tools of driving. So much like learning to drive, is the process used and followed in design.

I would say one’s life experiences are the ignition, the driving force and influence to a design. First gear being one’s senses is a key factor in the design process, in collaboration with re-invention getting the creative ideas flowing. First gear could also be the first step in the design process being great work. This refers to re-invention, looking at existing designs and distinguishing and defining good and bad design.

A vehicle has five gears much like design has five processes. Reason being the second process of design I would consider the second gear. This step involves asking questions and answers being established. Precedent being the next is conducting research of relevant designs and defining what makes them good and bad. Not knowing, the fourth gear is the visual execution, which involves experimenting through creative thinking, life experiences, fresh ideas, influences and inspiration. Craft is the fifth gear. This is where the visual idea is created and completed with the aid of all the previous processes.

Designer’s drawings must communicate something, whereas an artist draws to provoke an idea. Designers have to communicate through creative thinking, being a skill, value and tool. Creativity is considered an emotion because passion comes from it. We use creativity to design, and designing is a passion and that’s how it becomes an emotion. Design is also about expressing yourself, it’s about development and being progressive by using, energy, technology and freedom to being a better, different and more creative designer.

As a second year graphic designer, design is about improvement and applying what I was taught and made to understand in first year. It is about broadening my knowledge to infinity and beyond and exploring challenges and capturing the essence and inspiration of the environment that surrounds me.

Design is about re-invention by being resourceful along with media through thinking, brainstorming and experimenting. Creating a vision is about association, interpretation, knowledge and inspiration. Creativity can be defined but not measured through its unique quality and style (being inside or out of “the box”). 

Being a designer requires one to be responsible, and responsibility is a burden but it is up to you to make it work. Applying knowledge, judgment, understanding, skills and experience is what makes a licensed driver, and in the same way it makes a successful designer.